Fantastic response to the new Rapport
Hundreds upon hundreds of SMSes and emails have poured into the Rapport offices complimenting the paper for the redesign.
One reader blamed the paper for a late dinner because “I spent all my time reading Sake (the business section).”
Another said he had not read the business section for 14 years but could not resist the reincarnated edition.
There were SMSes praising the use of typography, colours and design. One typical SMS was about how easy it was to read the paper, clearly referring to the typography. I had opted to use Farnham Text 9.5pt on 11pt leading, compared to the old Nimrod of 8.5pt on 10pt leading.
But of course there were complaints. The majority was about the TV listings, with older readers saying it was too small with two days’ listings in one page. Some did not like the magazine format of My Tyd, preferring the old A4 size. And strangely, a few did not like the bigger Blokraai, a kind of crossword puzzle.
There will be a few tweaks to the design in the next few days. Hopefully, there won’t be further complaints.
Discussion Area - Leave a Comment