peterong.com

Millions of Afrikaaners are being infected by a fabulous jingle on television, humming and singing it in their bath-tubs, in the kitchen and at work!

The ditty is a part of a TV campaign to relaunch the national Sunday paper, Rapport, this Sunday (Oct 25). Here is the jingle on YouTube:

http://www.youtube.com/watch?v=QdrB6Vat-jI

The jingle is a take-off from a 1950s Afrikaans song, Ou Ryperd (meaning Old Horse, ryperd rhyming with Rapport). The words were re-written to describe the new paper, and ends with the words “Be prepared. Oct 25″.

Rapport got a very famous singer, Kevin Leo, to sing the jingle aired on national TV.

Hundreds of full-page ads have also been placed  in Afrikaans broadsheets in the past two weeks with the same line.

There is certainly a buzz in the newsroom like they have never seen in decades.

Tags: Talking Paper //