Legendary Sunday Times editor Harold Evans has spoken out about new trends in design that means nothing.
He says in an interview with The Independent of London: “These grand designs must have stories to back them up.”
I agree with him that design is not the solution to declining newspapers, as many editors seem to think when they relaunch their paper without any change to the way the news is presented, new content and new ideas.
Evans, who wrote the five-colume definitive set of journalism books, Editing and Design, 35 years ago, says: “Design can’t be considered without the context, the information. Design is absolutely no substitute for content.”
To read the full interview, go to: http://www.independent.co.uk/news/media/